SportsGrid Network splashes on LG Channels platform
Move timed to capitalize on betting interest in March Madness.
SportsGrid, a 24-hour streaming network that serves the sports wagering audience, on Tuesday unveiled its launch on the LG Channels platform.
The network is available beginning today on channel 469. It joins a selection of more than 350 free channels across 13 programming genres, including movies, TV shows, sports, news, comedy and more.
SportsGrid multimedia destinations include SportsGrid Streaming Video Network, SportsGrid Radio, SportsGrid.com, DailyRoto, and SportsGrid Studios.
Officials said in a statement the SportsGrid Network viewer experience brings new levels of fan engagement combined with the convergence between live sports programming and sports wagering.
SportsGrid provides 18 hours of exclusive original programming hosted by a team of on-air personalities, sports and betting experts, and guest contributors. The network features real-time sports news, data, analytics and statistics to engage sports audiences whenever and wherever with their connected devices.
The network noted its reporting and analytic platform includes daily odds, lines, matchups, injury reports, statistics, news, and more across the NFL, NBA, MLB, NHL, college sports, golf, tennis, and soccer.
SportsGrid’s live programming originates from television production facilities adjacent to Madison Square Garden in New York City and at the SG Studios & Production Hub located in Holmdel, New Jersey.
“We are extremely pleased to join the LG Channels platform – and the timing is perfect with the excitement around the NCAA Basketball tournament,” Charles Theiss, Chief Media Officer for SportsGrid, said in a statement. “This year’s tournament is projected to be the largest sports betting event in US history with an estimated wagering handle of more than $3 billion. The SportsGrid team will be serving these engaged fans with the odds, lines, and real-time actionable analytics before and during the live games as well.”
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