El Cortez Casino selects OPTX’s casino data platform
Downtown Vegas landmark will use software for all aspects of its business.
Casino data software supplier OPTX on Wednesday said it has added the El Cortez Hotel and Casino to its client roster.
El Cortez, the longest continuously running hotel and casino in Las Vegas, said it selected OPTX for its full suite of slots, player development and marketing products.
OPTX said its enterprise solution addresses the unique challenges operators face through modern technology.
OPTX was founded in mid-2019 by former casino executives. According to the company, its software provides an end-to-end solution focused on slots, marketing and campaigns, player development, and artificial Intelligence.
Officials said the data intelligence used by OPTX creates actionable recommendations for casino operators, provides real-time individualized insights to ensure that no actionable player is missed, and empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue and profitability.
OPTX added its solution gathers the meaningful player data from multiple source systems, cleanses it, and then presents it in an understandably clear way.
“We could not be more excited to be implementing the full suite of OPTX programs,” Joe Woody, Chief Financial Officer for El Cortez Hotel and Casino, said in a statement. “Every piece of our operation will now be streamlined, making us more efficient than ever.”
Brooke Fiumara, Co-CEO at OPTX, added: “We are thrilled to welcome the team at El Cortez Hotel and Casino to the future of data analysis. With OPTX, El Cortez will have access to data that will create a 360 view of their operations. A boost to the revenue and the guest experience creates a win for everyone.”
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