March 15, 2022 Sports Betting, Marketing, iGaming

Fifth Street Gaming launches JefeBet brand

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Goal is to become media hub for Latino-focused sports, gaming.

Fifth Street Gaming Digital on Tuesday unveiled the launch of its Spanish language media hub JefeBet.com.

FSG Digital is the interactive arm of Fifth Street Gaming, a hospitality and casino management company based in Las Vegas that has catered to the Latino market since 2006, most notably through the operations of the Lucky Club and Silver Nugget Casino.

For more than 15 years, FSG has produced hundreds of concerts with Mexican and Colombian artists, Mexican rodeos and food festivals, which it said makes its approach to building an online-based community a natural fit.

FSG Digital, led by co-founders Seth Schorr, Jeffrey Fine and CSO Seth Young, raised an initial round of investment from industry veterans to support its growth.

The company reported the investment round was co-led by Sharp Alpha Advisors and Acies Investments, and supported by Greentube (Novomatic subsidiary), Benjie Cherniak, Bill Powell, Eilers & Krejcik Gaming, Oakvale Capital, Stephen Jurgella, Andrew Costello, and Javier Vargas.

FSG Digital said in a statement it aims to support the iGaming and interactive sports wagering ecosystem by providing “valuable and proprietary” media content for the Latino community within the United States, through the JefeBet.com portal and its supporting media channels.

FSG Digital's content team, located in Argentina, Chile and Mexico, is supported by Global Wizards CEO and US-based Latino cultural consultant Fernando Polti. In addition, FSG Digital is advised by iGaming sports book veteran and Bettorview President Javier Vargas.

Throughout 2022, FSG Digital will launch Spanish-language podcasts, streaming video, and other products and features through strategic partnerships as well as the development of proprietary content and technology.

“There are 63 million people that identify as Latino in the USA, with 12 million people speaking Spanish as a first language,” FSG Digital CEO Seth Schorr said in a statement. “We intend to build the first online media hub in this country truly dedicated to covering sport, gambling and entertainment in an authentic way for this highly important, yet previously underserved, audience. Our intent is to engage and entertain users through proprietary content personalized for the Latino community.”

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