Bojoko, an online gambling affiliate brand, on Tuesday said it has secured licenses in both West Virginia and Michigan.
The company noted it already is live in New Jersey, where it has been providing players with access to information and search and filtering tools for more than 12 months.
Players in West Virginia and Michigan now can use Bojoko to browse and choose from licensed casinos in the two new states, officials said.
Joonas Karhu, Chief Executive Officer at Bojoko, said the company plans to take the same approach to the US market as it has done in Europe and internationally, where it has become one of the leading affiliate brands in the UK, Finland, Canada and New Zealand.
This includes using its “double layer” validation process that sees members rate and review gambling sites based on the experience they receive combined with feedback from independent testers.
Karhu said this ensures that Bojoko members and visitors have a clear idea of what to expect at each site before they sign up, deposit and wager.
He added Bojoko supports responsible gambling and provides players with the information they need to understand how to use the tools offered by casinos to stay in control of their play.
The affiliate has “ambitious plans” for the US market, which Karhu said includes securing licenses in all regulated states.
The company is in the processes of opening a US office in New Jersey.
“Securing licenses in West Virginia and Michigan form part of our wider plans for the US market and will allow us to significantly increase the size of our addressable audience,” Karhu said in a statement. “Bojoko has already hit the ground running in the Garden State, where players are enjoying our open and honest approach to helping them browse and choose online casinos, and now players in West Virginia and Michigan will be able to do the same.
In reference to West Virginia and Michigan, Karhu added: “Both states are showing fast growth with plenty of untapped potential, and we look forward to helping players in each state find the best licensed betting brands from them.”
