International Game Technology’s (IGT) Mexico subsidiaries have signed a new agreement with La Lotería Nacional (LOTENAL). IGT will provide sports betting services to Mexico’s lottery until September 30 under the contract, as well as market consulting services intended to boost the country’s lottery sales.
The company will also provide LOTENAL with instant ticket distribution across Mexico’s 8,400 lottery terminals, a communications network and an instant ticket central system. LOTENAL will also gain from IGT’s planning research and other sports betting trading advisory services, including risk management and odds setting.
Mario Caballero Luna, LOTENAL Coordinator of Advisors, said he hopes the new contract will benefit players and continue to strengthen the lottery’s relationship with IGT.
"LOTENAL has been evolving over the last few years, and this new contract with IGT ensures that we continue providing our players with the highest-quality and most engaging products," he said. "We trust that IGT's industry leadership along with its top-performing technology will serve us well in the coming years."
Jay Gendron, IGT Chief Operating Officer, Global Lottery, said the company’s long-time partnership with LOTENAL has borne valuable fruit and IGT looks forward to continuing success with the new deal.
"IGT's successful partnership with LOTENAL spans three decades, and within that timeframe, we have generated positive sales results to benefit many good causes throughout the country," said Gendron. "The addition of IGT's trading advisory services and instant ticket printing as part of the latest contract, along with IGT's advanced technology, will continue to be key drivers of the lottery's progression."
