Quixant on Monday said it has completed a corporate rebrand, which includes a new logo, a visual identity, and an enhanced product and support platform it calls the Quixant Hub.
According to company officials, Quixant has undergone a complete brand refresh over the past year. They said the new brand is designed to reflect its position as a specialist technology provider to the gaming industry, and a company that is constantly enhancing its product, service, and support offering.
Quixant said its exclusive focus on the gaming industry means there are no additional markets and conflicting priorities to distract its product development roadmap. As part of its investment in gaming technology innovation, the company said it has developed a range of next-generation IQ, IQON and QMAX gaming hardware platforms, which are powered by its game optimizing software hub solutions, and diversified to offer a range of bespoke and highly customizable cabinets for the video lottery and sports betting industries.
The company said the Quixant Hub has been designed to deliver a “brilliant” customer experience for Quixant’s current and new customers, expanding on the capabilities of the existing product, support, and ticketing platform.
Officials said the hub has been designed to be more user friendly and accessible to provide a seamless onboarding experience, giving users insights into Quixant's next-generation hardware and software solutions, technical support, and access to the company’s technical documentation, drivers, libraries and software, and firmware updates.
The hub reportedly has been developed with the purpose of freeing up customers’ time so they can focus on delivering the best gaming content and getting their games to market faster.
“The rebrand and launch of the new Quixant Hub reflect how Quixant has endlessly evolved in recent years and our continued efforts to provide customers with the best possible products, solutions and services,” Duncan Faithfull, EVP and CCO of Quixant said in a statement. “As Quixant continues to look ahead, having a strong and iconic brand identity is critical to us, ensuring it reflects our position as a technology provider and a reliable outsourcing partner. At a time when global component markets and their supply chains are in a state of crisis, Quixant is using all of its gaming engineering expertise and supply chain knowledge to ensure its customers' product requirements are met.”
