Better Collective taps Adam Rosenberg to lead US marcom
Seasoned exec has experience in sports betting, technology.
Sports betting media group Better Collective on Wednesday said it has hired Adam Rosenberg to head the company’s PR team in the US.
The company said it expects Rosenberg to drive branding efforts across Better Collective’s US assets.
According to Better Collective, Rosenberg brings with him “substantial” experience working with digital marketing, branding and communication from a variety of industries, including technology, esports and sports betting.
One of Rosenberg’s first tasks will be to establish a local communications team with focus on branding Better Collective’s US brands, the company reported.
Rosenberg’s first day with the company was February 14.
“It is great for Better Collective US to get Adam onboard,” Marc Pedersen, CEO of Better Collective US, said in a statement. “He has the skills and experience we are looking for to support our continued strong growth in the US market and to increase the awareness about our many strong US brands, including Action Network, Vegas Insider, US Bets and Sports Handle. I look forward to welcoming him.”
Rosenberg added: “This is a dream opportunity for me as an avid, and unapologetic, Philly sports fan and member of the growing online sports betting community. Sports betting isn’t going anywhere and with more US states bringing legalized mobile sports betting online this year, more and more sports fans will be able to mix art and science in making their picks. I am thrilled to be joining Better Collective’s family of brands and eager to get in the room and get to work.”
Better Collective describes itself as a global sports betting media group that provides platforms that empower and enhance the betting experience for sports fans and iGamers. To fulfill its goal of making betting and gambling more entertaining, transparent and fair, the company offers a range of editorial content, bookmaker information, data insights, betting tips, iGaming communities and educational tools. Its portfolio of platforms includes bettingexpert.com, VegasInsider.com, HLTV.org and Action Network.
Better Collective is headquartered in Copenhagen, Denmark, and listed on Nasdaq Stockholm.
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