The PGA Tour and NBC Sports launched the “PGA Tour Pick’Em Live” within the official PGA Tour app and website. The free-to-play game was developed by Low6 and is powered by PointsBet in North America.
The game will feature guaranteed weekly prizes of up to $5,000 starting this week in anticipation of The Genesis Invitational.
Users will be able to enter the game at nearly any point during a tournament week and make selections on competitions, including overall winner, group winner and head-to-head, with the points system directly tied to live odds.
"We look forward to working with NBC Sports, PointsBet and Low6 to provide a free-to-play game for PGA Tour fans," said Norb Gambuzza, PGA Tour Senior Vice President, Media and Gaming. "Sports betting products in golf continue to experience tremendous growth so we’re excited to provide our fans with the option to experience exciting in-play games in a free-to-play environment."
Low6 specializes in sports gaming technology that powers franchises with their own branded games to engage and monetize digital fanbases. Jamie Mitchell, Co-Founder and Group CEO of Low6, said the British company is optimistic about the new product.
“We are delighted to be launching this new pick’em game in partnership with NBC Sports, the PGA Tour and PointsBet,” said Mitchell. “This product highlights our position as a world leader in developing innovative digital sports games and we look forward to engaging with the global golf market through PGA Tour Pick’em Live.”
PointsBet currently operates in Colorado, Illinois, Indiana, Iowa, Michigan, Virginia and West Virginia. Online casinos are available in Michigan and New Jersey.
“At PointsBet, enhancing fan engagement across all markets is a key focus for us, and we’re excited to be working with Low6, NBC Sports and the PGA Tour on a product that does just that,” said Eric Foote, PointsBet Chief Commercial Officer. “As we continue to increase the number of in-play betting opportunities,
‘PGA Tour Pick’Em Live’ helps us redefine and elevate the way we interact with PGA Tour fans. This launch not only underscores our commitment to diversifying our portfolio of innovative products for customers, but it also highlights how and where we can reach users.”
