Real Luck Group and its subsidiary companies doing business as Luckbox on Monday said it has re-commenced its affiliate marketing activity as the next step of its player acquisition strategy.
Luckbox is a provider of licensed esports betting, sports betting and casino games.
The company added it plans to scale player marketing efforts based on data and feedback from this initial phase.
Real Luck Group noted it has signed agreements with several key affiliate marketing networks to increase player traffic to Luckbox’s esports, sports and casino real-money betting products.
“Working with more of the world’s leading affiliate networks is the next phase of our roadmap to attract quality new users to our betting platform,” Luckbox Head of Affiliates Mike Bazzi said in a statement. “This is a known, strong-value acquisition channel with which myself and the team have experienced success in the past. Our efforts will be focused on key markets and regions, and we will continually test, analyze, and fine-tune in order to maximize our marketing spend return.”
According to Bazzi, this new phase will build upon the company’s efforts during 2021 to calibrate its bespoke wagering platform, culminating in the addition of a casino in December.
“We are now embarking on a meaningful player acquisition marketing strategy for the first time in the company’s history,” Bazzi continued. “Our business intelligence infrastructure allows us, during this initial phase, to continually monitor this proven acquisition channel, with the aim of optimizing our ROI as we scale to work with more affiliate sites and networks. Our goal is to increase our player base and revenue as quickly as possible and begin sharing KPIs with our shareholders to underline the value of the work we have been doing.”
Real Luck Group says it offers legal, real-money betting, live streams, and statistics on all major esports and sports as well as casino games on desktop and mobile devices. The company has a Business-to-Consumer (B2C) platform, and by leveraging shared technology, data, and resources, it says it can offer a range of betting options for esports tournaments. The company serves esports fans in more than 80 territories across the globe. Via Luckbox Group, the company holds a full license under the Online Gambling Regulation Act (OGRA), issued by the Isle of Man Gaming Supervision Commission for B2C and B2B esports, sports betting and casino.
