Hard Rock Casino Northern Indiana and Quick Custom Intelligence (QCI) have announced that they will be going into business together after QCI’s Slot Platform was chosen to be used in this new location of the Hard Rock group.
QCI Slots represent something of a technological evolution in the world of slots: it seeks to understand players and operations on a deeper level; the slots optimize product mix by using technology to better understand player preference; the slots figure out how best to pinpoint problem gambling while not adversely affecting revenue; finally, through the use of animated contour mapping, the slots can provide data to operators that reveal high-traffic areas, popular games and costumer trends.
Hard Rock Casino Northern Indiana’s Director of Slot Operations, Cameron West, commented on the move: “We are excited to work alongside the QCI Team to further develop our gaming analytics. With the QCI Slots tool we will be able to enhance the gaming experience for our guests here at Hard Rock Northern Indiana and continue to deliver a truly authentic gaming experience.”
For the people at QCI, Hard Rock’s adoption of its technology was nothing but good news. Said CEO, Dr. Ralph Thomas: “We are honored that Hard Rock Northern Indiana has selected the QCI Slots tool to assist with managing and optimizing their gaming floor. This is the second QCI tool the property has purchased.
“Our growing partnership exemplifies the importance of the QCI collaborative philosophy in regards to continued enhancement of our products.”
Dr. Thomas then spoke to the prospects of the partnership: “With over 50 casino resorts in North America and over 3,000 sites worldwide using our tools, we are confident our proven product will meet the growing needs of the Hard Rock Northern Indiana Casino.”
