Setplex, a provider of end-to-end solutions for broadcasting platforms, is partnering with MaxBet TV to produce a casino and gambling-focused television network. Described as the first of its kind, MaxBet TV hopes to provide gaming-centric content to a global audience.
Set to include both existing content and original programming, the platform will work with the gambling influencers to produce how-to-play tutorials, gameplay videos and interviews with operators and suppliers.
“MaxBet TV is a pioneer in delivering gambling-related content and the launch of their linear television channel will offer an unmatched user experience,” noted Marc Mulgrum, Setplex’s senior vice president of sales.
“We look forward to helping scale their operation as they continue to evolve and introduce multiple categories of content and programming that serves the needs of international gambling enthusiasts.”
Setplex’s offering provides web-based service providers with a number of features, including multi-screen apps, delivery of content via a content delivery network (CDN), subscriber, device, and security management, and real-time analytics.
For its part, MaxBet TV sees this partnership has a key step towards achieving its mission statement.
“The NoraGO system offered by Setplex is easy to use, includes an unrivaled array of features and functionality, and has the ability to support a diverse global viewership from the day of launch,” commented Mike McKiski, Co-Founder and Chief Operating Officer for MaxBet TV.
“Through our partnership, we will be able to deliver an absolutely stunning user experience. After evaluating multiple other OTT platforms, we believe Setplex is the best in the business.”
