February 2, 2022 Casino, Technology, Land Based

VizExplorer, Navajo Nation extend partnership

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Per the agreement, intelligence and data solutions will be installed in Navajo casinos.

The casino intelligence solution provider VizExplorer has expanded the breadth of its operations after it entered an agreement with the Navajo Nation. 

According to the terms of the agreement, the company will have its VizOnDemand Slot Reporting and Slot Recommendation Engine installed at the Navajo Nation’s four casinos which are spread across its land in Arizona and New Mexico.  

These new tools will provide data to casino operators, allowing them to optimize the slot floor while maximizing ROI.  

As well, the Navajo Nation Gaming Enterprise (NNGE) – the body which oversees the tribe’s casino operations – has extended an agreement with VizExplorer which utilizes its marketing campaign technology.  

According to the Interim CEO of the NNGE, Brian Parrish, the technology will be of great value in streamlining operations and the tribe is excited to keep the partnership going: “We have been partnering with VizExplorer since 2019 and we are excited to extend our relationship on the marketing front and to add our slot analysis capabilities. 

“The addition of Slot Reporting and Slot Recommendation Engine will allow us to quickly and efficiently identify additional revenue generating opportunities on our floor and spend more time working high value projects.” 

For its part, VizExplorer is excited to further develop this relationship. Said CEO David Patent: “We look forward to building on our strong partnership with the Navajo Nation Gaming Enterprise and delivering VizOnDemand Slot Reporting and Slot Recommendation Engine. 

“We are focused on being a true partner to our customers, giving them the tools and support they need to succeed. We are confident our... products and team of experienced gaming operators can help the NNGE team reach their goals.”

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