Optx has been chosen as the data platform for the Oklahoma-based Indigo Sky Casino & Resort. Per the terms of this new partnership, Indigo Sky will utilize Optx’s offering to improve the artificial intelligence of its slots, player development and marketing.
"We are excited to partner with the talented Indigo Sky Casino & Resort team. Indigo Sky Casino & Resort selecting Optx as their solution for slots, player development and marketing will drive incremental profit through the platform's insights," said Brooke Fiumara, Co-CEO at Optx.
Specifically, Optx’s solution works to simplify operations and improve the efficiency of a property, the company has a focus on data and AI.
"After an extensive search we are thrilled to have found Optx to efficiently streamline our operations and help us increase profit," added Melanie Heskett, General Manager of Indigo Sky Casino & Resort.
"Having a single-piece of software that helps us continue to provide top-notch guest experiences to our players, while also enhancing our internal operations, means our players and team members both win."
This is the third such deal signed by Optx in the last two months. Indeed, in early January the company agreed to become the data platform provider for the Oregan-based property, Three Rivers Casino & Resort. Prior to this, the technology provider signed a similar agreement with Jake’s 58 Casino Hotel in New York.
Gaming America previously sat down with Fiumara to discuss the mission of Optx.
During the interview, the CEO outlined how the company hopes to help casinos develop for the digital age, stating: “That’s one of the foundations of our product: Helping brick-and-mortar casinos figure out how to take in all of the information from what is happening outside the building.”
