Kambi Group, an independent provider of sports betting and technology services, has signed a long-term contract with NorthStar Gaming. Through the partnership, Kambi will be able to provide its sportsbook to the Canadian operator.
Kambi was selected as NorthStar Gaming’s sportsbook provider after a thorough evaluation process.
“Kambi’s data-driven sportsbook and flexible technology, along with our proprietary UX approach, will give us access to the market’s most innovative and differentiated sportsbook experience,” said Michael Moskowitz, CEO and Founding Partner of NorthStar Gaming. “With valued partners like Kambi, our best-in-class online casino and local sportsbook brand will provide consumers with an engaging and frictionless experience.”
NorthStar Gaming had announced in 2021 that it would launch a made-in-Ontario online betting brand and sportsbook.
Through its collaboration with Kambi, NorthStar Gaming will be able to use its media solutions, news, sports sites and social properties to provide Canadian players with its online casino and access to sports betting.
“Our partnership with NorthStar Gaming marks an important strategic milestone for Kambi as we expand into Canada’s sports betting market,” said Kristian Nylén, CEO and Co-Founder of Kambi.
“NorthStar Gaming is on a mission to create the most engaging online gaming and sports betting product in Canada. Thanks to our premium technology and service offering, NorthStar Gaming will be able to deliver a bespoke online sports betting experience to Canadian players and we are excited about the pending launch in Ontario and additional provinces.”
