Gambling.com Group, a provider of player acquisition services for the regulated global online gambling industry, on Thursday said it has completed the application process and has been granted a waiver by the Louisiana Gaming Control Board to provide marketing services to licensed gaming operators in the state.
Online sportsbooks in the Pelican State are expected to begin taking legal wagers on Friday, January 28.
Louisiana will become the second US state to launch online sports betting this month, after the New York market went live on January 8. Online sports betting in Louisiana will be available in 55 of the state’s 64 parishes that approved sports betting in the November 2020 election.
With two major professional sports teams, a number of major college programs and up to 20 online licensed land-based casinos, the Group said in a statement it believes the foundation is in place for Louisiana to be a “big player” in the regulated US online gambling market.
“There has already been a tremendous amount of momentum for the online gaming industry in 2022, as Louisiana will join New York in launching mobile sports betting this month,” Charles Gillespie, Chief Executive Officer of Gambling.com Group, said in a statement. “Louisiana has a rich sporting history – both professionally and collegiately – and our dedicated team of journalists, analysts and handicappers will give Louisiana sports fans the best chance to succeed in what will be one of the more exciting sports betting markets in the country.”
Caroline Smart, Vice President at Gambling.com Group, added: “Louisiana allowing several sportsbooks to take legal sports bets in advance of the NFL Conference Championship Games and the Super Bowl is a win for sports bettors in the state. With an open, free-market approach and a reasonable tax rate, sports betting operators will bring the best products and experiences to Louisiana. The Group is well positioned through its U.S.-facing brands, including Gambling.com, Bookies.com and Rotowire.com, to provide sports bettors in the state with expert picks, real-time odds comparisons, online sportsbook reviews and the latest news.”
Gambling.com Group Limited describes itself as a performance marketing company and a provider of digital marketing services active exclusively in the online gambling industry. The Group operates from offices in Ireland, the United States and Malta. Through its proprietary technology platform, the Group publishes a portfolio of branded websites. Founded in 2006, the Group owns and operates more than 30 websites in six languages across 13 national markets covering all aspects of the online gambling industry, including iGaming and sports betting.
