The New York regulated gambling market continues to progress after it was announced that Paysafe would be bringing its specialized payments platform to the state.
The London-based group will be offering its suite of services in the Empire State, which includes the processing of online deposits and payouts between players and operators.
The group’s marketing technology – Income Access – already has a presence there, aiding the growth of several New York-oriented affiliates.
This announcement comes on the back of what had been a strong 2021 for Paysafe. Building off of two decades in the North American market, the group was able to establish itself in markets as diverse as Arizona, Connecticut, Louisiana, Michigan, Montana, Virginia and Wyoming.
It was also able to establish or expand on partnerships with such operators as FOX Bet, Fubo Sportsbook, Golden Nugget Online Gaming, PlayUp, PointsBet, SuperBook Sports and WynnBet.
As newly-appointed CEO North America iGaming, Zak Cutler, commented: “Payments and affiliate marketing play essential roles in customer conversion, and the growth of iGaming brands and the wider market.
“We’re proud to have supported the ongoing expansion of the North American online gaming space in 2021 through 2022, with our recent entry into New York – a pivotal market that will hopefully galvanize broader US state and provincial regulation.”
Altogether, Paysafe now supports 75% of American operators with its payment services and marketing solutions. Its footprint in Canada is also significant, as it has a relationship with a majority of iLottery and gaming companies which are active there.
