Affinity Interactive’s Daily Racing Form (DRF) has announced the launch of its first online sportsbook in Iowa. DRF is a provider data and editorial coverage on horse racing and caters to sports enthusiasts in North America. It offers wagers on all approved major US and international sports.
The new sportsbook release is the third of DRF’s online rollouts, following the DRF Sports website in September 2021 and the DRF Cash Grab free-to-play sports prediction app in October.
"The launch of our first sportsbook is a significant event for Affinity Interactive and DRF as we continue our ambitious plans to deliver a world-class, digital sports betting product to sports fans across the US," said Itay Fisher, Chief Digital Officer at Affinity Interactive.
"The sportsbook website and app launch represent our third major sports product rollout in recent months, and further illustrates our ambition and commitment to providing best-in-class sports betting products for customers. This is another important step as we continue to deliver on our pipeline of innovative offerings that will position us to grow our presence nationwide and take bets in every state."
James Zenni, Chairman of Affinity Interactive said the sportsbook launch is part of an effort to scale the company’s sports betting offering and meet growing customer demand.
"The DRF sportsbook launch is a key event for Affinity Interactive's ever-growing platform," said Zenni. "Iowa was a natural choice for our first sportsbook offering, given our established presence at Lakeside Casino in Osceola. As we continue to optimize and integrate our complementary land-based and interactive properties, we are highly focused on positioning our platform as the go-to sports betting destination."
