NeoPollard Interactive (NPi) on Monday said it has signed a contract with the Atlantic Lottery Corporation (ALC).
NPi, which is jointly owned by Pollard Banknote Limited and NeoGames SA, said the agreement comprises a five-year initial contract term, whereby ALC will gain access to NPi’s NeoGames Studio library of game content.
This is the first digital content partnership in North America for NPi.
Financial terms of the agreement were not disclosed by the parties.
ALC currently offers a variety of digital games on its alc.ca platform and is the only regulated iGaming operator in Atlantic Canada.
Across the gaming verticals offered online, ALC said its Instant Win category represents the lion’s share of the revenue generated through its online operations.
According to ALC officials, through this strategic partnership, ALC will build upon its online success by enriching its current offerings with NPi’s portfolio of digital games.
“The Atlantic Lottery is excited to work with NPi to enhance the exceptional experience we are able to deliver to players online,” Robert Lalonde, ALC’s iGaming Manager, said in a statement. “ALC strives to offer the best digital content available within a world-class responsible gambling framework that keeps more gaming revenue within the Atlantic Canada region to directly benefit residents. This new partnership and content integration with NPi will give ALC the opportunity to expand the game content that we offer online and broaden our competitive appeal to players.”
Liz Siver, General Manager, NeoPollard Interactive, added: “NPi is thrilled to celebrate another first for our company with our new partners at ALC. Our digital content partnership with ALC once again demonstrates NPi’s willingness and ability to customize our solutions to address the unique needs of each of our lottery customers to maximize profitability and proceeds to good causes. The game content developed by our Games Studio will undoubtedly enhance ALC's online footprint and create additional opportunities to attract new audiences, while driving overall program KPIs. We look forward to being a long-term strategic partner to ALC as it continues to grow its online business and support revenue generation for communities across Atlantic Canada.”
NPi currently provides iLottery technology platforms, digital game content, and its Power Suite of iLottery services to four US lotteries and one Canadian lottery through an expansion into the Canadian gaming market.
