Global online gaming operator PointsBet on Friday said it has formed a partnership with Troon, a provider of golf and club-related leisure and hospitality services.
Headquartered in Scottsdale, Arizona, Troon says it is the world’s largest golf management company, with more than 630 locations around the globe, including properties located in 45 states and 30 countries.
The two parties said their strategic partnership is the first of its kind in the industry, and makes PointsBet the official and exclusive sports betting partner of Troon.
Through the agreement, financial terms of which were not disclosed, PointsBet receives category exclusivity across Troon’s media channels to include digital marketing via web, social, print assets as well as sponsorship of the Troon App.
PointsBet said it will have the opportunity to conduct high brand visibility actions at participating Troon-managed facilities, including exclusive odds integrations, and will be unveiling golf-centric collaborations that will reward PointsBet users with golf opportunities at Troon locations throughout the country.
PointsBet noted its VIP customers will be able to access hospitality and events at Troon-managed facilities in addition to hosting the soon-to-be-announced PointsBet Cup.
“Between our partnership with NBC Sports, The Golf Channel and PGA TOUR, PointsBet has shown a commitment to the sport of golf through investment of our brand in the space,” Eric Foote, PointsBet Chief Commercial Officer, said in a statement. “As PointsBet continues to amplify its presence in the game, we were looking to partner with an established operator that shares our corporate values and commitment to customers. This partnership with Troon helps take our connection to golfers to the next level, providing us with visibility across Troon’s unmatched portfolio of properties and multimedia platforms.”
Scott Van Newkirk, chief development officer for Troon, added: “PointsBet is a leader in the online gaming space with innovative technology that helps drive the consumer experience. We know many members and guests who enjoy our Troon-managed facilities are passionate about sports and gaming. We are excited to see our partnership with PointsBet grow as gaming opportunities increase across the country.”
Notah Begay III, PointsBet Global Golf Ambassador, four-time PGA TOUR winner, and current analyst for NBC, said, “It is exciting to see PointsBet develop creative and constructive partnerships with brands that are committed to growing the game and reaching golfers in new and exciting ways. This partnership with Troon makes sense on so many levels, and the benefits will be felt by players and members across their portfolio of properties.”
After launching in the United States in New Jersey in January 2019, PointsBet currently operates its sports betting product in Colorado, Illinois, Indiana, Iowa, Michigan, Virginia, and West Virginia, with online casinos in Michigan and New Jersey. The company said it anticipates beginning operations in Maryland and New York in the near future.
NBC Sports is the official sports betting partner of PointsBet, which utilizes the media giant’s premium television and digital assets to promote the brand, including exclusive multiplatform gameday integrations and broadcast interviews.
Troon also is a preferred partner with NBC Sports Next and its golf technology and services brands.
Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, True Club Solutions, Cliff Drysdale Tennis, Peter Burwash International, Casa Verde Golf, and RealFood Hospitality, Strategy and Design.
