Sportradar, a sports technology and immersive experience company with a focus on sports betting, has announced the appointment of Andrew Bimson as Chief Operating Officer, North America.
Per this newly created role, Bimson is set to oversee the growth of the company’s three core segments; betting and gaming, sports entertainment and marketing across the North American market.
Bimson has previously spent a decade with Bloomberg. In this new position, he will report directly to Arne Rees, Sportradar’s North American CEO.
Rees is evidently excited by the experience and growth Bimson can bring to the company.
He said: “Andrew joins Sportradar at an important time as the North America market is primed for significant growth and remains a key focus of Sportradar’s overall strategic plan. His role in partnering with our leaders to articulate this vision, align teams around it, and create meaningful KPIs to measure our progress will be critically important. I have no doubt his work will touch all our North America teams and I look forward to him getting to know our talent.”
In his over 20-year long career, the new COO has held positions at several Fortune 500 companies, reportedly influencing over $750m in revenue through a focus on data and analytics.
Speaking with excitement about his new position, Bimson noted: “Sportradar is right at the center of where sports, data and technology intersect. As the market leader of enhancing sports fan engagement, I’m excited to join Sportradar and lead our talented teams who are revolutionizing the rapidly growing sports betting and entertainment industry in the US.”
This announcement marks a further expansion to Sportadar’s North American offering and follows last week’s news that the company has agreed a multi-year partnership with the Canadian Hockey League.
