Playtika on Friday said it is celebrating 10 years since the launch of its free-to-play social casino game Caesars Slots.
The Caesars trademark is licensed to Playtika by Caesars Entertainment.
The Israel-based company said it will be hosting a month of events for its global community of players. The celebrations will focus on the legacy and future of the game through a range of events, tournaments, new game features and a series of national commercials featuring home improvement TV star Ty Pennington.
Playtika cited research from App Annie, which said in December 2021, Caesars Slots was No. 4 most downloaded slots game globally on iOS & Google Play combined. The company said the launch and growth of Caesars Slots has occurred within a tough and increasingly competitive market, which typically sees users dropping their apps within three days.
According to Playtika, the game has managed to achieve longevity thanks to the regular launch of new features and entertainment as well as a robust commitment to its loyal users and customers.
To mark the anniversary festivities, Caesars Slots players will receive personalized videos, including a “highlights reel” video featuring playing the best moments from when they downloaded the app until today. In a similar vein, players will be shown highlights of the game’s developments since 2012.
A special “Cheers to the Next Decade” theme will be revealed along with 10 days of virtual gifts – one for each year in the next decade of Caesars Slots. The game also will feature a new card collection, personalized features, anniversary pet accessories, and a new anniversary room in its Fortune Palace.
All Caesars Slots players will also be able to enjoy a new, celebratory look-and-feel to the game through a temporary design, “Road to the Empire,” including a number of new features such as players being able to change the look of machines.
“Reaching 10 successful years of Caesars Slots is a huge milestone both for our team and our loyal global player community, without which this longevity would not be possible,” Liran Paz, General Manager at Caesars Slots, said in a statement. “A decade of growth is the result of putting players’ entertainment first, the Caesars way, and never ceasing to innovate and surprise. We are thrilled to be able to celebrate this great journey with our players throughout the month of January, jointly sharing memories as well as the excitement of new things to come. Our lives need play, especially during difficult moments, and as part of the Playtika family we look forward to another decade of bringing joy, play and entertainment into people’s day-to-day life.”
Playtika Holding Corp. is a mobile gaming company with more than 35m monthly active users across a portfolio of games titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, Playtika has 20 offices worldwide, including Tel-Aviv, London, Berlin, Vienna, Helsinki, Montreal, Chicago, Las Vegas, Santa Monica, Newport Beach, Sydney, Kiev, Bucharest, Minsk, Dnepr, Vinnytsia, Lausanne, and Warsaw.