Caesars extends card services partnership with Alliance

Caesars Entertainment has signed a long-term partnership extension with card services company Alliance Data.

Alliance Data will continue to offer on-site credit card insurance and online solutions to Caesars customers. 

Last year Caesars and Alliance Data introduced the Caesars Rewards Visa which rewards customers for spending at Caesars properties. 

As part of the renewed deal, Alliance Data plans to expand the card’s presence to more properties. 

Deb Decker, SVP and CCO of Alliance Data, said: “We look forward to expanding our innovative offerings alongside Caesars and providing guests with all of the valuable benefits that come with being a loyal Caesars Rewards Visa cardmember.”

Alliance Data collects transactional data on customers’ spending and distributes information to clients.

Mostafa Boutajrit, VP of loyalty at Caesars Entertainment, said: “Alliance Data’s proven expertise in data-driven loyalty marketing programs enables our guests to make the most of their experience with Caesars, while contributing to our growth and expansion goals.” 

Caesars and Alliance Data launched an Instant Insurance capability in 2015 that allows customers to apply for co-branded or privately labeled cards on site and receive them instantly. 

The service is available at Caesars properties in Las Vegas and Atlantic City. 

Ezra Amacher

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