FansUnite Entertainment has added Dennis Williams to its senior leadership team. Williams will join the team as the Payments Director.
He will begin his role on January 10, 2022.
Williams will oversee all the payment solutions. He will also be working closely with the company's casino, iGaming, esports and sports betting divisions to streamline its payments and deposit/withdrawal processes, introduce new systems for fiat and cryptocurrency deposits, and catalyze monetization for FansUnite.
Other responsibilities include establishing protocols for minimizing fraud and optimizing the deposit/withdrawal experience.
"Dennis is an expert in payment processing and payment systems whose insight and ability to innovate will be vital to our continued corporate expansion strategy," said Ian Winter, COO of FansUnite.
Winter also praised Williams for the skills he can bring to the team.
"Dennis will be an integral connection point between our technology development, business development, marketing, product and operations teams,” Winter said. “He adds another senior level voice to a leadership team that continues to grow and will be instrumental in leading a range of initiatives at FansUnite to enhance our operations."
Williams was the Director of Payment Processing at a prominent European online poker network prior to joining FansUnite. He also served as Payments Senior Specialist at the British Columbia Lottery Corporation.
He said he is looking forward to working with the company.
"I've been watching FansUnite's growth for some time and I am excited to join this company as they open new territories, launch new brands and make inroads towards operating in Canada," said Williams. "I am looking forward to working with FansUnite CEO Scott Burton, COO Ian Winter and the rest of the team to deliver the best experiences for our customers and partners."