January 4, 2022 Casino, Marketing, Personnel

Gander Group taps Kieran Peters


Experienced analytical strategist joins casino loyalty firm.

Casino loyalty gifting consultancy Gander Group on Tuesday said it has added depth to its strategic development team by hiring Kieran Peters.

The company described Peters as an expert in the analytical side of casino promotions. Peters joins the Gander team with more than 15 years’ experience in casino gifting, focused on predictive data and audience targeting, while implementing metrics to yield high-return campaigns.

Throughout his career, Peters has been exposed to many aspects of casino marketing, Gander Group said. He started as a gift supplier, then went to a casino marketing start-up, and later developed a proprietary analytics platform.

According to Gander, Peters has built his foundation in evaluating new concepts to solve problems and energize marketing efforts.

“Kieran’s understanding of the data analytics that drive casino promotions will be another strong asset to be utilized by our customers,” Gander Group CEO Josh Blake said in a statement. “I have known Kieran for several years and have always admired his passion for the numbers and metrics that are the foundation for successful loyalty programs. We are absolutely thrilled to have him on our team.”

Peters added: “I have a passion for learning and a deep desire to solve complex business problems. I was drawn to Gander Group because of the amazing culture, the collaborative environment and the innovative mindset. I hope with my unique experience I can lend value to the already successful team.”

Peters recently moved to Dallas, Texas, with his wife and three children. He enjoys soccer, fishing, golfing and spending time with his family.

An Inc. 5000 company, Gander Group says it partners with internationally recognized brands and hundreds of casinos across America to provide trend-forward product development and merchandising solutions.

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