January 4, 2022 Sports Betting, Casino, Tribal

Northern Quest Casino to work with US Integrity

By

Monitoring company will watch over new sportsbook.

US Integrity (USI) and Northern Quest Resort & Casino in Washington state said they have formed a comprehensive partnership.

Northern Quest is owned and operated by the Kalispel Tribe of Indians. It is located 10 minutes west of downtown Spokane, Washington.

The resort opened some 20 years ago, and on December 4, 2021, opened a sportsbook operation on the main casino floor. This launch came after years of negotiations, research and preparation by the Kalispel Tribe and Northern Quest.

The sportsbook encompasses a 2,300-square-foot dedicated area that features dozens of digital screens that can be dynamically configured into one large TV for big games, or many smaller ones, so sports fans can monitor multiple games, matches and horse races at once.

Initially, guests will have two options for placing sports wagers: retail counters and kiosks. Northern Quest plans to bring mobile sports betting online in the spring.

USI said it will provide integrity monitoring services via its proprietary dashboard to Northern Quest. USI conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating and wagering patterns.

“We are extremely excited to be working with US Integrity as we roll out regulated sports betting at our brand-new sportsbook,” Kevin Zenishek, Northern Quest’s executive director of casino operations. “We have worked hard throughout the legislative process to advocate for Washington state tribes, ensuring that sports wagering is brought to the market in a legal and responsible way. While we already have the expertise and infrastructure to effectively operate and regulate sports betting, the partnership with US Integrity will give us the ability to identify possible betting abnormalities in real time and enable potentially suspicious wagering activity to be identified immediately, creating a safe, fun betting environment for our guests.”

Matthew Holt, USI’s CEO and co-founder, added: “US Integrity is proud to partner with Northern Quest and assist in their expansion of regulated sports wagering in Washington. USI’s mission is to provide conflict-free insights and compliance solutions to our clients. We are looking forward to working with the exceptional team at Northern Quest. Their commitment to instilling the highest integrity standards align with USI’s initiative to ensure that sports wagering remains fair and safe.”

US Integrity is a technology-driven sports wagering monitoring company, providing protection against betting-related fraud and corruption. USI partners with a number of the largest professional sports leagues and collegiate conferences in the US, as well as licensed sports-betting operators and regulators. The company is based in Las Vegas and New York.

Northern Quest Resort & Casino offers 250 guest rooms and suites, La Rive Spa, and a dozen restaurants and lounges, including the AAA Four Diamond Masselow’s Steakhouse, the only Four Diamond restaurant in Eastern Washington.

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