Through the multi-year deals, DraftKings will benefit from the use of the teams’ official team marks and logos, in addition to other various branding options.
Ezra Kucharz, Chief Business Officer of DraftKings, said: “It is with great enthusiasm that we announce these multi-year partnerships with the Celtics, 76ers and Pacers.
“The NBA represents DraftKings’ second-most-popular sport, and we are thrilled to offer our fanbase a continually unique and authentic sports gaming product.
“Each of these partnerships represent a common strategy and stress the importance NBA teams and DraftKings place on fan engagement and overall customer experience.”
Last November, DraftKings became authorized sports betting operator of the NBA after signing a multi-year partnership with the league.
In January this year, the operator renewed its partnership with Madison Square Garden Company, which saw it become sports betting partner of the New York Knicks and New York Rangers in addition to the arena itself.
