Kambi’s Game Parlay product is due to grow in sophistication after new features have been introduced upgrading its NCAAF bowl and College Football Playoff platforms to be more similar to that of its NFL platform.
Among the new features will be combinable bet offers and player props. There will be an increase in the number of combinable bet offers – up to 20, which is on par with what is offered on the NFL platform.
Additionally, there will be single and multi-player parlays. Offers will include total passing/receiving/rushing yards by the player as well as anytime/first/last touchdown scorer.
Kambi has already seen its decision to release the new product pay dividends: both the percentage of bettors placing an NCAAF Game Parlays bet as well as the percentage all NCAAF bets on Game Parlay have doubled since the start of the season.
Over Championship Weekend, 67% of NCAAF Game Parlay bets were placed using the new multi-game platform.
While The timing of Kambi’s new offering has been auspiciously announced – just ahead of Christmas, when the major NCAAF bowl games are due to take place – Kambi is looking forward to further expanding its college football offerings.
According to Senior Vice President Trading, Simon Noy: “As we enter the NCAA football bowl season and College Football Playoff, we’ll continue to make even more improvements.
“We’re excited to see the results of our teams’ hard work throughout the rest of the season as we seek to deliver the very best product we can for our partners’ customers.”
