Rush Street Interactive, Inc. (RSI) has announced the signing of Brittney Payton to a brand and content deal with Betrivers.com and PlaySugarHouse.com. Payton is a Chicago native, a television personality and the daughter of Chicago Bears legend Walter Payton. She is also well known nationally for presenting the annual Walter Payton Man of the Year Award at the Super Bowl.
Payton said she’s looking forward to the new position and the opportunity to engage sports betting fans in more than one state.
"I'm thrilled to be joining the BetRivers team," said Payton. "It will be fun to bring a pop culture spin to sports entertainment and gaming. It's especially exciting to be interacting with RSI's sports betting fans in my native state of Illinois and in Arizona which I now call home. "
Payton will serve as Brand Ambassador in both the Arizona and Illinois markets. Her duties will include creating sports betting and culture content for RSI as well as content for her own social media platforms. The ambassador will be appearing in BetRivers TV and radio commercials, podcast and social media interviews.
Mattias Stetz, COO of RSI, said the company is excited to add Payton to its ranks and anticipates her addition will be a positive one for RSI.
"Her enthusiasm for sports and pop culture, combined with her extensive experience working as a television personality will be a tremendous asset to our sports betting community,” said Stetz. "We are excited to add Brittney to our RSI family.”
