FanDuel and Pat McAfee Inc. (PMI) announced they will continue their current partnership and have added a multi-year agreement that includes measures to ensure future growth. The agreement represents a significant expansion of its previous deal and includes a formalized content partnership.
FanDuel and PMI have been working together for several years. The Pat McAfee Show has become known for delivering content and programing showing how to effectively integrate and deliver live odds and sports betting insights. The show also provides commentary.
FanDuel will remain the official sportsbook of PMI and the Pat McAfee Show, and it will be investing in future content development. The two companies will continue to deepen and evolve the integration of odds boosts and other promotions across PMI platforms. Part of this includes creating new shows that reflect the daily show’s best content, adding customer promotions, adding a series of special edition shows and including live tour events.
“Simply put, Pat McAfee is the sports media industry’s fastest growing star and we’re thrilled to deepen our relationship with him as our exclusive partner,” said Mike Raffensperger, Chief Marketing Officer, FanDuel Group. “Pat and his team champion the FanDuel brand and together we’ve developed ground-breaking content experiences for his audience and our customers alike. Of course, Pat isn’t just our best marketing partner, he’s also one of our best customers so we expect he will give us some of the money back.”
Pat McAfee agreed and said he is excited about the future.
“This new deal with FanDuel will afford us the opportunity to take things to a different level,” said McAfee. “We are incredibly lucky the exclusive Sportsbook of our show remains the #1 Sportsbook in America.”
