Everi Digital announces partnership with Atlantic Lottery Corporation

This includes plans to expand online gaming content.
Everi Digital announced a new partnership with Atlantic Lottery Corporation (ALC) and its online casinos.
Everi Digital provides content to the Canadian provinces of British Columbia, Manitoba, Ontario, and Quebec, as well as operators in the states of Connecticut, Michigan, New Jersey, Pennsylvania, and West Virginia.
The company hopes to extend its footprint through this collaboration.
“Our valuable new partnership with ALC allows Everi Digital to expand the footprint of our state-of-the-art Spark RGS platform and deliver high-performing content to online players in Atlantic Canada,” said David Lucchese, Executive Vice President of Sales, Marketing, and Digital for Everi.
ALC’s online platform is the only regulated online casino in Atlantic Canada. It experienced record sales in 2020-21 and continues to grow, demonstrating the rapidly growing importance of the ALC’s online presence.
“Our agreement to bring Everi’s unique digital slot and video content to alc.com is another example of Atlantic Lottery’s continued commitment to invest in its digital channels,” said Robert Lalonde ALC Manager, iGaming.
“Our fast-growing alc.ca platform is part of our overall emphasis on modernizing our player experiences to allow us to effectively compete in this highly contested market.”
Lucchese remains confident that working with ALC will create a positive experience for players and help to grow the company’s online presence.
“Everi’s strong and growing digital game presence continues to resonate with players in all of our current markets. We’re confident that as we further extend our online presence to include most of Canada, our distinct games will prove popular with ALC’s online players,” he said.
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