Aspire Global signed an agreement with End 2 End for $1.75m to acquire 25% of the bingo supplier. The deal will give Aspire Global the option to acquire all shares in the next three to five years.
The company will also have access to omni-channel technology and a proprietary offering through this partnership.
With End 2 End’s solution, the same platform implementation can provide online bingo, retail or point-of-sales bingo as well as a hybrid or mix of bingo games.
Alejandro Revich, CEO of End 2 End, said the company is excited about the opportunity to work together.
“We are happy to add our technology and expertise to a giant in this industry. End 2 End will have the opportunity to reach new customers and markets, hand in hand with Aspire Global,” said Revich. “No doubt it’s a perfect match for us, and I hope this deal will take our company to the next level.”
Aspire Global said it intends to sell the End 2 End bingo solution through its subsidiary Pariplay and its aggregation platform. The End 2 End bingo solution will be distributed to Aspire Global’s existing as well as future partners. The company hopes this will open up access to new markets and add additional customers to the Aspire Global family.
“This is yet another step in Aspire Global’s strategy to control the entire B2B value chain in the iGaming industry,” said Tsachi Maimon, CEO of Aspire Global. “It is also an important part of achieving our goal of becoming the world’s leading iGaming supplier.”
