GAN acquires Silverback Gaming, along with exclusive distributing rights

December 9, 2021
By

They hope to add 50 new slot games over the next three years.

GAN Limited announced today that it has acquired Silverback Gaming, along with exclusive global rights, to distribute all current and future Silverback games. The deal with the Bulgaria- and UK-based casino game developer was closed on undisclosed terms. 

"We are delighted to bring Silverback’s innovative slot content into GAN’s fast-growing portfolio of online slot games,” said GAN’s President and CEO Dermot Smurfit. “We are very pleased with the progress surrounding our SuperRGS strategy and today’s announcement is the next exciting step in that strategic initiative." 

GAN expects the partnership will bear much fruit in the future, and the company projects that this will include 50 new slot games during the next three years. The company hopes the acquisition will bolster GAN's SuperRGS offering launched last month in the US This will include an exclusive portfolio of online casino slot gaming experiences today and over the coming years. 

Silverback’s existing portfolio of online slot games is scheduled to launch withing GAN’s SuperRGS content suite at the start of 2022. 

GAN hopes this will boost its overall take rate for gross operator revenue from iGaming and will also grow shares from operators nationwide who are not already GAN’s platform clients. 

“Silverback has built its reputation in this industry as a leading slot design innovator and we welcome the team’s talent, including slot mathematicians and software engineers, which will be an invaluable long-term asset as we build upon our strategy of expanding our exclusive online slot games for distribution in the US,” said Smurfit.

State-by-State

Product Spotlight

CasinoTrac

CasinoTrac is reducing handpay downtime by nearly 90% with SlotSUITE's Self-Pay & W-2 G printing at the slot machine.
GA HUDDLE #086

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.
GA HUDDLE #085

Christian Smith - Slot machines a "beautiful intersection of psychology and mathematics"

Bluberi's Christian Smith speaks to Gaming America in an enlightening Huddle. Topics include: the 'Australification' of US gambling, the blending of psychology and mathematics, and the rising trend of three-pot fillers.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

10-11-From-the-top
From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
12-GA-MAR-10-year-v2
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
16-18-IGA-Preview
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
20-22-GA-Mar-888-Holding-article
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.