Sportradar, MLB to develop virtual baseball in-play game
Sportradar and Major League Baseball have announced the creation of a virtual in-play betting product that is the first of its kind among major American professional sports leagues.
Sportradar captured over 1,300 individual motions to simulate real-life actions.
The game was built with historical data and will feature official MLB names and logos.
David Lampitt, Sportradar Managing Director of Sports Partnerships, said: “We are very excited to work with Major League Baseball in bringing a virtual baseball gaming solution to the market. Leveraging MLB’s official content, we are confident that we have an enticing product that consumers will love and that bookmakers will benefit from.”
Sportradar released a video accompanying the announcement of the game which shows authentic MLB ballparks and uniforms.
The sports data company has produced virtual in-play game for basketball and tennis as well as soccer and horse racing.
MLB, which began an exclusive partnership with Sportradar one year ago, provides the baseball game with an officially licensed look.
Kenny Girsh, MLB EVP for Gaming and New Business Ventures, said: “One of the reasons we partnered with Sportradar was to develop new, engaging products for our fans leveraging the power of MLB’s best-in-class content. This first-of-its-kind virtual offering does just that, and we are excited to bring fans this new entertainment option.”
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