Madison Square Garden (MSG) Sports Corp. and Madison Square Garden Entertainment Corp. today announced a partnership with the American Gaming Association (AGA). They will team up on a campaign called Have A Game Plan, designed to promote responsible gambling.
“With the continued growth of legal sports gaming throughout the tri-state area, it’s a priority for MSG Sports and MSG Entertainment to ensure that fans and viewers have access to educational resources on how to wager responsibly,” said Ron Skotarczak, Madison Square Garden Entertainment’s Executive Vice President.
MSG Sports and MSG Entertainment will unfold the campaign both in-arena and through digital media with the New York Knicks and the New York Rangers as well as on-air through MSG Network.
“MSG is a fixture in the New York sports market, and we are proud to have them join,” said AGA Senior Vice President Casey Clark.
The campaign will encourage the use of responsible gambling principles, such as sticking to a set budget, keeping betting social, learning to play the odds, and choosing to play with trusted and regulated operators.
Both MSG and AGA consider education important due to rise in state-legalized gambling and sport betting nationwide.
“Providing a platform to amplify Have A Game Plan is essential to our strategy and supporting future growth in this industry,” said Skotarczak.
Clark agreed with this sentiment: “MSG’s unique activations further support our goal of convening the sports betting ecosystem around a common message to advance responsible gaming.”
