November 17, 2021 Legal, Partnerships, Marketing

FlowPlay fundraiser for American Cancer Society tops $400,000

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Vegas World players support cancer research, patient care.

FlowPlay, creator of connected gaming platforms, on Wednesday said its various Vegas World in-game fundraisers have surpassed $400,000 total collected for the American Cancer Society.

The company said today’s news comes on the heels of its most recent campaign, which raised $65,000 for ACS's National Cancer Information Center.

FlowPlay noted it had a record fundraising year in 2020, which helped the company cross its $250,000 milestone.

In May, FlowPlay offered a virtual branded charm in the company’s flagship connected game, Vegas World, which was available for players to purchase. Funds raised went directly to ACS’s Get Screened campaign, which encourages regular preventive cancer screening to improve and save lives.

Officials said the Covid-19 pandemic has upended regular screenings and preventive medicine appointments, and also greatly impacted individuals’ access to employer-sponsored health insurance.

The $70,000 raised by the FlowPlay community directly supported ACS’s comprehensive approach to raising awareness for cancer screening.

“The generosity of our FlowPlay players never ceases to amaze me,” Derrick Morton, CEO and co-founder, FlowPlay said in a statement. “In a few short years, our community has raised almost half a million dollars for the American Cancer Society, with no signs of slowing down. With this, I am hopeful other organizations can realize the power of their communities in helping others.”

Jeff Klaas, executive vice president, West Region, American Cancer Society, added: “The American Cancer Society is honored to have the ongoing support of FlowPlay and its Vegas World players who generously provide funding for our mission to save lives from cancer. This is a fantastic example of a business that has integrated social responsibility into its day-to-day operations in a truly authentic way.”

The American Cancer Society is a global grassroots force of 1.5m volunteers dedicated to saving lives, celebrating lives, and leading the fight for a world without cancer.

FlowPlay develops, operates and publishes connected gaming platforms for casual and sports wagering games, virtual worlds and social casinos. The company ranks on the Inc. 5000 List of America's Fastest-Growing Private Companies, the Puget Sound Business Journal's Fastest-Growing Private Companies of 2021, and it placed on Seattle Business Magazine's 100 Best Companies to Work For.

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