Sports technology company Sportradar has today announced the signing of a multi-year partnership with the National Basketball Association. Per the terms of the agreement, the NBA, WNBA and NBA G League will utilize Sportradar’s offering to grow US operations, increase the international footprint and drive fan engagement.
This deal marks an expansion of the two organizations’ previous partnerships and will begin with the 2023-24 NBA season, granting the sports league an equity stake in Sportradar.
“We are delighted that the NBA has chosen Sportradar as the Official Partner who can support the global popularity and explosive growth of the game,” said Carsten Koerl, global CEO, Sportradar.
“Basketball is the largest US sport in the world by popularity and, as a market leader, we are best positioned with the technological expertise and industry relationships to help the NBA entertain fans globally.”
Sportradar will continue to be an exclusive NBA betting data worldwide and work to increase fan engagement across the three leagues while gaining exclusive betting data rights in the US.
Koerl continued: “We believe that this agreement will contribute to Sportradar’s profitable business and continued growth. The remaining time left on the existing deal, and this new multi-year agreement, gives us significant runway to partner with the NBA and develop exciting solutions across our teams, betting and sports entertainment verticals.”
“Sportradar has been a terrific partner as the league has navigated its exploration into the global sports betting landscape,” said Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA.
“As the market matures, we are thrilled to extend our partnership with Sportradar to utilize data and insights to create new fan experiences and innovate around the NBA globally.”
The NBA is projected to generate €112 billion in betting turnover globally in 2021, which is more than 2.5 times what American Football is expected to generate.
