Betway has become an Official Sports Betting Partner of National Hockey League (NHL) side the Philadelphia Flyers.
The group’s branding will appear on the ice and on the boards during Flyers home matches, while Betway will also gain widespread coverage from the Flyers’ broadcast and social media reach.
“Continuing the growth of the brand, we’re thrilled to add the Philadelphia Flyers to our burgeoning North American portfolio,” said Betway CEO Anthony Werkman.
“Through our partnerships with both the Flyers and the 76ers, Betway now has a major presence in the fanatical sporting city of Philadelphia.
“The Flyers are one of the most popular teams in the NHL, setting social media and TV viewership records, so this partnership will give us huge exposure to fans throughout Pennsylvania who have access to our products.”
Mike Shane, Chief Business Officer for the Flyers, commented: “As an organization, we focus on partnering with innovative, forward-thinking brands who understand not only where the sports industry is right now, but also where it’s going.
“This partnership with Betway is a great match for our organization, and thanks to our league-leading social media platforms and our consistently strong TV ratings, we’re able to provide our partners with incredible exposure and reach.”
It follows Betway’s deal to become an Official Partner of National Basketball Association (NBA) side the Philadelphia 76ers last month.
