BetMGM on Tuesday said it is an official sports betting partner of the New York Knicks, New York Rangers and Madison Square Garden Arena.
Madison Square Garden Sports Corp. (MSG Sports) and Madison Square Garden Entertainment Corp. (MSG Entertainment) said in a statement their multi-year marketing agreement, financial terms of which were not disclosed, includes BetMGM receiving “substantial” brand integration inside The Garden, including courtside and ribbon LED signage, GardenVision features and basket stanchion signage at Knicks games, along with dasherboard signage and Zamboni branding at Rangers games.
In addition, BetMGM will be included in content across official Knicks and Rangers digital channels on Twitter, Instagram and Facebook, and BetMGM customers will receive special opportunities to participate in premium experiences at Knicks and Rangers games.
BetMGM also will be featured “prominently” on MSG Networks during live game coverage of the Knicks, Rangers, New Jersey Devils and New York Islanders, highlighted by a virtual blue line during Rangers games and commercial spots during game telecasts.
MSG Entertainment said BetMGM will appear on digital boards outside of The Garden and MSG Networks, which are on display to the millions of people who walk by The Garden every day.
“We are excited to be partnering with BetMGM – a leader in the sports betting and gaming entertainment industry – to bring them an unparalleled platform in sports and entertainment,” Ron Skotarczak, executive vice president, marketing partnerships, MSG Entertainment, said in a statement. “MSG Sports and MSG Entertainment are made up of world-renowned brands that set industry standards for excellence, exposure and engagement, making us ideal partners to help drive sports betting’s continued growth.”
Matt Prevost, chief revenue officer, BetMGM, added: “We are thrilled to see the BetMGM brand connected to a space as iconic as Madison Square Garden. New York is a critical state for BetMGM’s continued growth and I can’t think of a better way to begin our relationship with the Empire State than partnering with The World’s Most Famous Arena and their legendary team franchises.”
BetMGM was born out of a partnership between MGM Resorts International and Entain Plc. It has exclusive access to all of MGM Resorts’ US land-based and online sports betting, major tournament poker and online gaming businesses. Utilizing Entain’s US-licensed technology, BetMGM offers sports betting and online gaming via brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey.
