M Science, a provider of data-driven research and analytics, on Thursday unveiled the launch of its digital sports betting and iGaming platform.
According to the company, this new data solution allows clients to track key performance metrics for digital sports betting and iGaming companies, state by state, on a weekly basis.
The new offering is powered by M Science’s near real-time transaction data, which the company asserted “significantly expands” the market information available to digital sports betting and iGaming companies, which previously have relied on limited disclosures by state officials to build their understanding of overall trends in the industry.
“The launch of this new offering builds upon the highly valuable research and data solutions that M Science has provided to investors and Fortune 500 companies for nearly two decades,” the company said in a statement.
“M Science brings a much-needed data solution to companies operating in this quickly growing market, which is still in its early innings,” noted Elizabeth Coleman, head of product at M Science. “Our corporate intelligence team helps our clients drill even deeper into that data to bring actionable, quantitative insights to highly specific strategic questions.”
Vaughan Read, corporate technology, media and telecom sector lead, added: “Our new sports betting and iGaming solution allows our clients to conduct in-depth competitive and consumer analysis – whether it is tracking market share of overall deposits, share of new customer additions, or benchmarking competitors in terms of customer retention, loyalty, or cumulative spend across customer cohorts. This information is critical for companies as they race to win sustainable market share in each new state as it legalizes.”
M Science says its corporate intelligence serves strategy, analytics, and market research teams with data to help them understand the performance of competitors, specific products, categories, and sales channels. M Science adds its solutions analyze the spending behavior of customers at the aggregate level, but also down to very specific cohorts and segments.
