October 26, 2021 Sports Betting, Marketing, Personnel

Former Facebook exec joins PointsBet’s leadership team

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Operator taps Kyle Christensen to be its US chief marketing officer.

Global online gaming operator PointsBet on Tuesday announced the hiring of Kyle Christensen as it US chief marketing officer.

According to a statement by the company, as CMO, Christensen will oversee PointsBet’s overall marketing strategy, working closely with core partners to drive product growth and gain overall market share in one of the fastest-growing industries in the world.

Christensen will report to PointsBet US CEO Johnny Aitken.

PointsBet said Christensen previously worked as the head of US brand and consumer marketing for Facebook, leading the company’s first brand marketing campaign, More Together. Christensen also led marketing for the launch of Facebook’s video platform, Facebook Watch.

Christensen comes to PointsBet with nearly 20 years of high-profile marketing expertise in developing fully integrated content, brand, television, film, consumer, product and partner campaigns. PointsBet said his campaigns have consistently ensured revenue generation, product visibility, and growth across paid, owned, and earned media.

Before joining Facebook, Christensen held key executive roles at National Geographic and Netflix. At National Geographic, he was responsible for leading the digital transformation of the business, focused on content and communities.

While at Netflix, Christensen oversaw marketing initiatives related to the brand’s global launch and original film and television series, including Narcos and the shows featuring Marvel Intellectual Property.

The Loveland, Colorado, native reportedly brings a love for sports, tech, fashion, film and entertainment that has translated into a strong experience with the world’s most respected companies, brands, TV, movies, filmmakers, celebrities and athletes.

“What an amazing time to be joining the PointsBet team,” Christensen said in a statement. “The sports betting industry is growing exponentially and innovating every day, reminding me of the early days of the ‘streaming wars.’ PointsBet’s  offering is a story I am looking forward to sharing. I am thrilled to be on a team of professionals ready and willing to challenge conventional wisdom, shake up the status quo, and elevate the sports betting industry. It truly is a marketer’s dream.”

Added Aitken: “PointsBet continues to hire the best talent in the world. Our company’s growth trajectory is exciting, and Kyle is going to help take us to the next level. As our business evolves and in-game betting continues to be an ever-more-important aspect of the premium experience we offer, upping our game and reaching our customers where they are is critical. I couldn’t be more excited to welcome Kyle to our team and can’t wait to see what we build together.”

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