Announced today, Bally’s Corporation has entered into a partnership with the Nashville Predators. The deal sees the operator become an official sports betting partner to the NHL franchise.
Per the terms of the deal, which runs through 2025, Bally’s will gain access to the Predator’s intellectual property rights including logos, marks and specific content rights.
"From the moment sports betting launched in Tennessee, we've wanted to align with dynamic companies that will help us bring the best fans in sports even closer to the game we all love," Predators executive vice president and chief revenue officer Chris Junghans said.
"We've found just that with Bally's Corporation and Bally Bet, who we're thrilled to welcome to the pro sports landscape in our state for the first time. Bally's unique approach to content integration and brand alignment through their broadcast partnerships is going to be a game changer. We are excited to be one of the first teams to partner with Bally on this unique and exciting endeavor."
This partnership, which marks Bally’s first steps into the NHL, will begin with the launch of Smashville Selector, a free-to-play game that allows fans to compete for unique prizes. The game will be available on the iOS and Android app stores soon.
"The Nashville Predators occupy a special place in sports fans' hearts across Tennessee and their Bridgestone Arena provides a unique and electric atmosphere. It will be a great venue in which to market our brand, especially when combined with Predators game broadcasts on Bally Sports South," said Adi Dhandhania, chief operating officer of Bally Interactive, the company's digital division.
Bally’s owns and operates 14 casinos in 10 states and has access to OSB licenses in 15.
