Parleh Media Group, the Canadian digital media company with a sports betting focus, has launched Parleh TV Toronto, the city’s first dedicated multi-sport news and information TV channel.
Parleh TV Toronto’s shows will cover the Maples Leafs, Raptors, Toronto FC, Argonauts as well as “the biggest global sporting events that are followed by Toronto sports fans.”
The network is 24/7 and free to customers.
“We honestly couldn’t help ourselves when the idea was brought forth to create a first-of-its-kind multi-sport TV experience dedicated to sports fans in Toronto,” said Kevin Kennedy, President and Executive Producer of Parleh Media Group. “If you want hot tips on tonight's Leafs' game or wonder if the Raps will hit the Over, The Parleh TV Toronto has got you covered.”
Launched in June 2021, Parleh is looking to corner a large share of Canadian sports bettors as the country debuts single-game sports betting this fall.
Earlier this month, Parleh announced an agreement with media software solutions provider Bitcentral to power the channel.
As previously reported by Gaming America, Parleh TV will use Bitcentral’s broadcast and production workflow tool, Fuel, to power its platform. The broadcast network will host a number of programs including Parleh’s hockey betting show, Parleh Today, Parleh Picks, Footy Talks, Five A Side, Fast Money EPL and Spreadzies.
“We are thrilled to be working with Parleh Media Group on this innovative project to reach sports fans with their unique content; perfectly aligned to support the rapid growth of sports betting”, said Greg Morrow, general manager of Fuel.
Parleh plans to introduce new shows in the coming weeks and months.
