October 19, 2021 Land Based, Partnerships, Marketing

Bally’s Corporation, Pepsi sign long-term sponsorship deal


PepsiCo to become the operator’s exclusive beverage provider.

The casino operator, Bally’s Corporation, has today announced the signing of an exclusive partnership with PepsiCo. This agreement will see the drinks brand become the official beverage provider for Bally’s casinos and resorts around the globe.

"With this partnership, our two marquee brands are bringing our guests the ultimate entertainment and hospitality experience,” said Paul Juliano, Bally's corporate vice president of operations.

"We're thrilled to have the PepsiCo portfolio pouring at our casinos and hotels and look forward to collaborating on new ways to enhance every guest visit."

Per the terms of this new partnership, PepsiCo branded drinks - including Pepsi Zero Sugar, Mountain Dew, Rockstar Energy, and bubbly sparkling water - will become available at 14 Bally’s properties across 10 states.

This partnership is long-term and will see Pepsi further its presence in Bally’s casinos as the operator expands its influence throughout the United States.

Richard Glover, president, PepsiCo Beverages North America – North Division added: "PepsiCo has a long history in the hospitality and entertainment space, and we couldn't be more excited to bring a variety of beverage choices to Bally's guests.

“Whether people are enjoying a meal, taking in a show, or enjoying the casinos, our diverse portfolio ensures there is the perfect beverage for everyone and every occasion."

Bally’s currently offers both iGaming, retail, and sports betting offerings, managing 14 casinos across 10 states as well as holding 15 OSB licenses .

The company currently employs approximately 10,000 workers, its locations feature 5,300 hotel rooms, 500 table games, and 15,800 slot machines.

Earlier this month the operator completed the acquisition of Gamesys Group.

Soo Kim, chairman of Bally's board of directors, said: "Bally's acquisition of Gamesys transforms our company into the premier omni-channel gaming company. We welcome the 1,800 members of the Gamesys team to the Bally's family, and we welcome your strong technology capabilities and your proven international business acumen. We cannot wait to see what we are able to accomplish together in the US and beyond."

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