Fresh off Phil Ruffin’s purchase of Circus Circus, the hotel and casino has partnered with William Hill to operate its sportsbook.
Ruffin’s $825m acquisition of Circus Circus from MGM Resorts International became official late last week.
William Hill immediately takes over operations of the sportsbook.
The London-based betting company will renovate the sportsbook following the Super Bowl with a launch anticipated by the start of March Madness.
Ruffin said: “William Hill has been a leader in sports betting for more than 85 years and is one of the most trusted brands in the industry. I can’t wait to see the remodeled space next year.”
William Hill has steadily grown its footprint in the US in recent years, including in Florida, where Ruffin previously enlisted William Hill to oversee a race book at his Casino Miami.
William Hill US CEO Joe Asher said: “Phil Ruffin has been a great partner and we look forward to working with him as he breathes new life into this iconic property. Circus Circus is a Las Vegas landmark with more than 50 years of history."
Circus Circus changed hands as part of MGM’s asset-light strategy, which intends to return more value to shareholders.
Ruffin previously purchased Treasure Island Hotel and Casino from MGM in 2009.
