Soboba Casino partners with OPTX for data platform
OPTX will provide the San Jacinto, California casino a full suite of marketing, player development slots, and artificial intelligence solutions.
Soboba Casino Resort in San Jacinto, California has selected OPTX as its casino data platform provider.
Las Vegas-based OPTX offers end-to-end solution focused on slots, marketing and campaigns, player development, and artificial intelligence and is available via desktop and mobile applications. OPTX provides real-time individualized insights.
“When we looked at the tools available in the market in the areas of slots, player development, marketing, and artificial intelligence, OPTX was the clear winner against all other solutions in the industry,” said Steven Nino, Chief Information Officer at Soboba Casino Resort. “OPTX is the only platform designed to bring all the data from our land-based and online systems into a single operational solution. OPTX will guide and manage our player development team, help optimize our slot floor and execute automated multi-channel campaigns to drive increased visitation and profit. The OPTX platform is going to transform the way our team works – giving them more time to focus on overall strategy and the guest experience.”
Soboba’s 90,000-square-foot gaming floor includes 2,000 slot machines and 32 table games. The casino is operated by the Soboba Band of Luiseno Indians and is located about an hour and a half west of Los Angeles,
“We are excited to announce Soboba as our newest partner as we continue to grow our footprint in California and tribal properties across the country,” said Brooke Fiumara, co-CEO of OPTX. “OPTX remains committed to providing the most comprehensive solution available in the gaming industry.”
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