NASCAR names Fubo Sportsbook an authorized gaming operator
Deal includes at-track assets, presence on NASCAR’s digital, social channels.
Fubo Sportsbook, the planned mobile sportsbook from Fubo Gaming, on Friday today unveiled a partnership with NASCAR to become an authorized gaming operator (AGO).
Fubo Gaming is a subsidiary of sports-first TV streaming platform fuboTV Inc.
The launch of Fubo Sportsbook is scheduled for the fourth quarter of this year, subject to requisite regulatory approvals, the company noted.
Fubo Sportsbook and NASCAR said in a statement they will work together as partners to provide racing fans with a “unique and engaging” wagering experience.
Fubo Sportsbook will be promoted as an authorized gaming operator of NASCAR through a multi-channel marketing campaign bolstered by at-track assets, in-app use of NASCAR-owned track, series and event marks and logos, along with the distribution of assets across NASCAR’s digital and social platforms and events, the parties said.
The NASCAR deal, financial terms of which were not disclosed, is Fubo Sportsbook’s first partnership in auto racing. It is the company’s third major marketing deal in the professional sports industry, following partnerships with the National Football League’s New York Jets and the NBA’s Cleveland Cavaliers.
“We are eager to partner with NASCAR, a league with a rich history and passionate followers,” Sam Rattner, chief operating officer of Fubo Gaming, said in a statement. “As an authorized gaming operator, we look forward to building engaging sports betting experiences for new and existing racing fans. Fubo Sportsbook is continuing to expand its marketing footprint, propelling us toward our goal of reaching sports enthusiasts across the country.”
Joseph Solosky, managing director of sports betting for NASCAR, added: “Fubo Sportsbook provides us with an opportunity to further expand NASCAR’s reach through a unique sports betting experience. Whether it is the casual viewer or die-hard race fan, Fubo Sportsbook’s innovative approach to sports wagering brings a more exciting experience for our audience as they are able to interact with the sport in new ways.”
Fubo Sportsbook says it aims to be a “next-generation” mobile sportsbook as it is being purpose-built to meet sports fans’ growing demand for interactivity through an integration of sports wagering and live TV streaming, resulting in a hyper-personalized, omniscreen experience.
In addition to its licenses and market access agreements in Arizona via Ak-Chin Indian Community and Iowa via Casino Queen, Fubo Gaming has obtained market access agreements for Fubo Sportsbook in Pennsylvania via The Cordish Companies and in Indiana and New Jersey via Caesars Entertainment, Inc.
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