The NBA’s Dallas Mavericks have signed Betway as the team’s official and exclusive free to play partner.
Betway will receive lucrative branding rights as part of the deal including branding around the court at American Airlines Center.
Anthony Werkman, Betway CEO, said, “Continuing the growth of the Betway brand in the US, we’re delighted to be partnering with the Dallas Mavericks. The Mavs are a globally recognized team that will help promote the Betway name around the world. We are excited to be showcased to their amazing fanbase whose loyal support helped the Mavs achieve the outstanding record for the longest run of sold-out games in major league sports.”
Betway has existing partnerships with the Golden State Warriors, the LA Clippers, the Chicago Bulls, the Brooklyn Nets and the Cleveland Cavaliers.
Werkman said earlier this year, “Our branding will be seen courtside and rink side in some of the biggest arenas in North America, bringing our customers closer to the action. Our brand is recognized globally as a leader in offering a fair, safe and responsible environment in which to place wagers and we look forward to US customers enjoying a similar experience.”
All but one NBA partnership (Chicago) are with teams located in states where sports betting is not yet legalized, speaking to Betway’s presence as an omnichannel online gaming operator.
The Mavericks are one of the NBA’s most successful teams this century, having won three division titles since 2007 and the NBA Finals in 2011.
Ryan Mackey, Dallas Mavericks SVP of Corporate Sponsorships, said, “Betway has been a phenomenal partner from the beginning, working with us to navigate this industry in a state where there are still many uncertainties yet potential for massive growth. We look forward to providing tremendous value to both Betway and our fans.”
