AmAff, a developer of media sites, content and apps serving the US sports betting and online gambling audiences, on Friday said it has launched Props.com.
According to a statement from the company, Props.com is designed to provide coverage of the news, insights, analysis and trends relevant to the ever-growing population of US sports bettors.
Chris Grove is the founder of AmAff. Grove previously co-founded PlayUSA Media, which grew into the largest legal affiliate network in the US before being acquired by Catena Media in 2017.
Grove served as the acting director of Catena’s US operations through the conclusion of the transaction in October 2019.
Patrick Everson will serve as head of content for Props.com. AmAff said Everson brings a wealth of experience to the company, having held several content-focused roles in the gambling space.
Most recently, Everson was a senior writer for Covers. Previously, he held roles at the Las Vegas Review-Journal, Golfing Las Vegas and Rebel Nation.
Everson is joined by Props.com managing editor Matt Jacobs and associate managing editor Spencer Limbach.
Alec Driscoll oversees AmAff’s operations. The company noted he brings years of US gambling experience to the table, having worked with numerous high-profile gambling organizations, including sportsbook tech provider FSB, Las Vegas casino operator ACEP and Red Rock Resorts.
The company said Pearl Gallagher adds legal expertise to the AmAff team, bringing experience from the real estate, intellectual property and gaming sectors. Prior to joining AmAff, Gallagher served as chief legal officer for Geocomply.
Sean Hurley rounds out the AmAff team. Hurley has driven the expansion of gaming operations around the world. Notably, he was DraftKings’ first head of sportsbook and spearheaded the company’s New Jersey launch.
Grove said the launch of Props.com is one aspect of a multi-stage expansion strategy for AmAff, which also operates BetPrep.com, Wagers.com and a sports betting podcast network in the US that includes the shows Props City, Hot Read Hits, Givin' Props and Givin' Futures.
“We have assembled a top-tier team at AmAff, and the launch of Props.com marks a major milestone on our path to building the first at-scale affiliate company focused exclusively on the legal US sports betting and online gambling market,” Grove said in a statement.
Added Everson: “In this rapidly expanding space, what I love most is bringing that sports betting experience straight to you, like you are on the floor of a Vegas sportsbook with me. Taking you behind the counter to tell you where the action is, why the numbers are moving, and more. The idea is simply this: to provide entertaining and informative content that is actionable – info you can then put to use as a sports betting consumer. With the great team Props has assembled, that is the goal every day.”
