Genius Sports Limited, a data, technology and commercial partner powering the ecosystem connecting sports, betting and media, on Thursday said it has expanded its existing agreement with Entain and BetMGM.
The new agreement provides Entain, a global sports betting, gaming and interactive entertainment operator, and BetMGM, a sports betting and online gaming operator jointly owned by Entain and MGM Resorts in the US, with a full NFL offering, including official data feeds, sportsbook content and fan engagement solutions.
Genius Sports said it will provide BetMGM’s sportsbook customers with a suite of NFL-related products.
The parties said in a statement the new agreement is a “major expansion” of Genius Sports’ more-than-decade-long partnership with Entain and its global brands, also including bwin, Coral and Ladbrokes. Genius Sports will continue to provide official data across top tier global sports properties, including the English Premier League, Euroleague Basketball, Liga MX, Argentine and Colombian soccer.
In August 2021, BetMGM was selected as an NFL approved sportsbook operator. Genius Sports will provide BetMGM, and other Entain brands, with access to the NFL’s official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and official sports betting data feed.
“Our partnership with Entain’s portfolio of sports betting brands and BetMGM has been central to Genius’ success for over a decade,” Mark Locke, CEO at Genius Sports, said in a statement. “I am thrilled that we are expanding our historic agreement to connect millions of sportsbook customers in the US and worldwide with our premium NFL offering, powered by the highest quality official data.”
BetMGM CEO Adam Greenblatt added: “As a sports betting operator we rely on data, and partnering with Genius Sports gives us access to one of the best in the industry. Combined with our unique platform and user interface, BetMGM is primed to offer an even better sports betting experience for our customers.”
