Sports IQ, an odds maker for North America, has today announced an agreement to become the exclusive provider of US sports player-props markets to Sporting Solutions. Per the agreement, Sporting Solution’s portfolio of B2B and B2C partners will gain access to Sports IQ’s offering.
Sports IQ’s player-props platform is designed to allow betting on almost any action within a game.
Andy Wright, CEO at Sporting Solutions, said: “Sporting Solutions are excited to partner with Sports IQ who like ourselves use cutting-edge technology to provide innovative products and services to the betting and gaming industry. We look forward to working together and extending the reach of player props markets to existing and new customers.
“This partnership will accelerate our strategy to provide the North American Market with our market-leading expertise in trading and risk management services, in addition to us building upon our recent successful managed service integrations with Ontario and Alberta.”
Through the agreement, Sports IQ’s player-prop offering will be made available to customers for both pre-game and live betting, covering a number of sporting leagues including the NFL, NBA, MLB, and NHL.
Omer Dor, CEO at Sports IQ, added: “Sporting Solutions has an exceptional reputation in the global gaming industry. We’re delighted to attach our names to theirs and power their continued growth with innovative product lines. With the recent announcements of the OLG and AGLC as clients of Sporting Solution, it’s particularly exciting for us to be able to support operators in our very own back yard here in Canada”.
Sporting Solutions, which is part of the FDJ group, has made a number of expansions into North America in recent months through agreements with the Ontario Lottery and Gaming Corporation and the Alberta Gaming, Liquor, and Cannabis Commission.
This news comes after Sports IQ signed agreements with IGT and Betway as well as raising $7m in funding from investors.